ProudlyCare.com is a platform for the elderly, offering a range of products, services, and valuable advice. ProudlyCare.com, launched with the vision "Your elders’ trusted assistant," embodies a commitment to the elderly community.
My role
UX/UI Design and prototypes
Design handoffs with developers
Brand Identity
Design System
Result
44%
increased brand perception
25%
increasing user engagement
1 Project Manager , 1 Web Developer , and 2 Content Creators
Team
Figma, Adobe Photoshop, Adobe Illustrator, Google Analytic, and Hotjar.com
Tools
Client
Proudly Care
Launch of an online platform to enhance ProudlyCare services
Offers access to elderly healthcare, retirement trips, medicines, and activities.
Connects the elderly and caregivers with information, news, and care techniques.
Provides services like medical products, aging residences, and healthcare insurance.
pictures from www.proudlycare.com
User Flow
On Proudlycare.com, users start on the homepage, exploring topics like elderly healthcare and retirement life. They can delve into detailed articles by clicking on content cards and, at each page's end, find a contact form to connect with a salesperson. The site also encourages community interaction through a comment section for engaging with elderly care experts.
Advice and Articles for Caretakers
Content Engagement: Users select a content card of interest to read detailed information and reviews.
Call to Action (CTA): At the end of each page, there's a contact form for users to reach out to a salesperson directly.
Community Interaction: Users can comment on blog posts, facilitating engagement with writers and elderly society specialists.
Exploring Elder Care
A variety of relevant topics, such as elderly healthcare, medical advice, healthy food options, insights into retirement life, elder care real estate, and insurance.
Click on content cards that interest them, leading to detailed articles and reviews.
Final Design
Landing page
Exploring Healthy Food Topics
Article page
About us page
Result Metrics
Following the launch of the new website design, ProudlyCare.com experienced a notable enhancement in operational efficiency and user interaction. The platform saw a +44% increase in user engagement, indicating a significant rise in active user involvement. Additionally, there was a +25% increase in brand perception, reflecting an improved public image and recognition of the brand.
+25%
increased brand perception
increasing user engagement
